Just Media, Inc. https://www.justmarketingaustin.com Thu, 29 Nov 2018 19:27:28 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.9 Just Team Spotlight: Meet Brandon Parry https://www.justmarketingaustin.com/2018/11/just-team-spotlight-meet-brandon-parry/ https://www.justmarketingaustin.com/2018/11/just-team-spotlight-meet-brandon-parry/#respond Thu, 29 Nov 2018 00:39:05 +0000 https://www.justmedia.com/?p=5250    We strive to foster a culture at Just Media where our team is inspired to be innovative, take risks, grow themselves, be creative and most importantly have fun.  The vibrant culture here at Just Media is fueled by the amazing people that we work with.  In our Team Spotlight series, we feature a different Read More >

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We strive to foster a culture at Just Media where our team is inspired to be innovative, take risks, grow themselves, be creative and most importantly have fun.  The vibrant culture here at Just Media is fueled by the amazing people that we work with.  In our Team Spotlight series, we feature a different member of the team, highlighting the individuals that contribute to our culture.

Meet Brandon Parry, Media Account Supervisor. Disney Super-Fan. Golden Girls Enthusiast. Collector of Unnecessary Things.

Brandon didn’t just make a contribution in his first 18 months; he became a leader at Just Media and earned the complete trust of his client. He joined Just Media as a Media Account Associate in April 2017 and quickly made an impact. Never afraid of a challenge, Brandon took on a new and fast-growing account in the financial services sector by making it his own through careful attention to detail, dedicated customer service, strong teamwork and a tireless work ethic.  Most recently, Brandon was named the sfBIG 2018 Rising Star of the Year!

What have you learned & how have you grown at Just Media?

Prior to this career, I was working in vendor management for a scrappy SF start-up. Everything that school didn’t teach me about marketing, Just Media did. My first couple months were spent absorbing information; the marketing landscape has changed so much that half of what I’ve learned wasn’t even taught in school. Over time, I started leading calls, building plans, strategizing, and (eventually) I began to supervise my own team in less than a year.

The best thing about Just Media is their “open-door” policy for asking questions, which I took advantage of in my first few months (and still do, really). There was one week in the first month I was hired when my team was on vacation and I had dozens of questions coming in that I couldn’t quite answer with confidence. Two employees spent several hours one day teaching me everything I needed to know to answer all of these questions, which I will forever be grateful for. This open-door policy to learning requires a lot of teamwork, which is also a key to being successful at Just Media.

What does it take to be successful at Just Media?

I think everyone beats to their own drum and will have a different answer to this. It sounds hokey but I believe “dedication” is a giant key to success at Just Media. Just Media employees truly care about the success of their client’s work. They ask questions, collaborate, stay updated on trends, and even challenge each other’s ideas on a regular basis.

With the ever-changing marketing landscape, our team is always keeping an eye out on new ideas, even when leaving work. I find myself shopping downtown (on my day off 😉) and looking at billboards or checking my Instagram on my commute home and taking notes on the 5 competitor ads that just targeted me. Yes, I have a life outside the office but some ideas don’t jump out at me when I’m sitting at my desk. Essentially, Just Media employees have a sense of ownership to their clients and it’s a big key to their success.

What was the most complex project that you worked on?

Can I say “all” of them? Most of our campaigns have a lot of thought that goes into them and they rarely ever work like one another. I do get to work on one project that continuously evolves; things will be running smoothly for a week and then a new law goes into effect or a competitor enters the market and starts bidding on our keywords. My team has to think outside the box for this project because we’ve learned that everything can change overnight.

Even though it’s the most complex project I’ve worked on, it’s also my favorite. There are so many marketing tools and tactics that work well with this campaign so we get to test a little bit of everything until we find the perfect formula (until the laws change again).

How does it feel to win the Rising Star for Just Media for SF Big?

The feeling I got when they called my name is still setting in and it’s something I’ve never experienced before. As much as I don’t want to repeat the speech I gave, it’s the best backstory for my current feeling. I chose marketing; it wasn’t just a random selection to graduate with a business degree. When I graduated, it was very difficult to find work in my field due to lack of experience and I continued to work retail for a couple years after that. I got to the point where I was accepting that I might not get a career in marketing. Luckily, I have a close friend who worked for a company called Just Media who wouldn’t take “no” for an answer when telling me to apply for a job at Just Media. I remember every interview I had and was so happy when I finally received the offer letter.

Just Media took a chance on hiring me and I would’ve never guessed that a year and a half later, I’d be accepting the sfBIG Rising Star award and delivering a speech to 300 marketers while wearing glitter shoes (I assumed I’d be classier by now). I can’t accept credit for this award alone though. As a Supervisor, it takes a team to be successful and I wouldn’t be anywhere without them. Overall, I’m grateful and feel incredibly honored to be the Rising Star for Just Media because there are so many other Rising Stars at Just Media and throughout the Bay Area.

(I also might be channeling my inner-Sally Field with this award)

  

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Join our vibrant, curious & growing team! We’re looking for individuals truly passionate about media. Check out our open positions > or reach out to us HowDoIWork@JustMedia.com.

#WeAreJust

 

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https://www.justmarketingaustin.com/2018/11/just-team-spotlight-meet-brandon-parry/feed/ 0 #GivingTuesday: Join Just Cares in Our Efforts to Fight Hunger https://www.justmarketingaustin.com/2018/11/join-just-cares-in-their-efforts-to-fight-hunger/ https://www.justmarketingaustin.com/2018/11/join-just-cares-in-their-efforts-to-fight-hunger/#respond Thu, 08 Nov 2018 19:38:21 +0000 https://www.justmedia.com/?p=5231 Join the Just Cares ATX Team this Giving Tuesday and donate to our Holiday Virtual Food Drive in support of the Central Texas Food Bank. For the month of November, the team has been collecting donations to help those less fortunate. Every donation helps makes a difference: For every $1 donated, 8 meals will be Read More >

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Join the Just Cares ATX Team this Giving Tuesday and donate to our Holiday Virtual Food Drive in support of the Central Texas Food Bank.

For the month of November, the team has been collecting donations to help those less fortunate.

Every donation helps makes a difference: For every $1 donated, 8 meals will be provided for a hungry neighbor.

Join us in our efforts to fight hunger!

A huge THANK YOU to everyone that has helped donate to our virtual food drive!

Click here to learn more and donate now >>

#JustGive #JustCares #GivingTuesday

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How Marketers Can Integrate AI and Still Keep their Jobs https://www.justmarketingaustin.com/2018/11/how-marketers-can-integrate-ai-and-still-keep-their-jobs/ https://www.justmarketingaustin.com/2018/11/how-marketers-can-integrate-ai-and-still-keep-their-jobs/#respond Tue, 06 Nov 2018 17:59:54 +0000 http://www.justmedia.com/?p=5153 While listening to NPR the other day, an interesting podcast caught my attention, and prompted me to do a little research of my own. The topic of discussion was: “The Evolution of Artificial Intelligence.”  In the podcast, they were talking about how AI can be exciting yet frightening at the same time, and how to embrace Read More >

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While listening to NPR the other day, an interesting podcast caught my attention, and prompted me to do a little research of my own. The topic of discussion was: “The Evolution of Artificial Intelligence.”  In the podcast, they were talking about how AI can be exciting yet frightening at the same time, and how to embrace this change in our lives. Given the current day and age, AI is an ever pressing and important topic for many people around the world. Especially those people whose jobs could be on the line with AI growing at such a rapid pace. This topic brought about many realities that we as Marketing professionals currently face, as well as highlighting how these professionals should not fear AI but view it as an ally.

At the end of the day, we can all benefit from incorporating AI to make our daily lives better.

So, what is AI?

“Artificial intelligence is the science of making machines smart, in order to augment and enhance human capabilities. There are a number of technologies that are considered AI, and they’re at varying degrees of maturity. These technologies include machine learning, deep learning, natural language generation (NLG), natural language processing (NLP), and image recognition.”

Digging into research about AI, here are some of the highlights:

“According to Constellation Research, businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The marketing industry will be no exception.”

According to Salesforce, 51% of marketers are currently using AI.

Salesforce predicts that by 2019, this number will grow by 27% allowing companies to leverage the power of AI to gain valuable insights about their customers, automate tasks and improve workflow.  AI is already part of everyday life, powering advances in technology that we use on a regular basis,  in ways that you may not recognize but already use.

Below are some interesting examples of consumer applications powered by some form of AI:

  • Photo Applications — such as Facebook and Apple Photos, outline people’s faces and prompt you to tag them by name.
  • AI Powered Voice Technology — During the Google’s annual conference for developers, the company showed off a robot with a voice so convincingly human that it was able to call a salon and book a haircut – never revealing that it wasn’t a real person making the call.
  • AI Powered Suggestions — Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap and select.
  • AI Powered Suggestions based on Behavior — Netflix will recommend new shows based on your viewing history while Amazon will recommend products based on your purchase history.
  • AI Powered Search Engines — Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior.

When thinking about marketing and advertising, many organizations are already leveraging AI in ad targeting and customer segmentation. Below are a few examples:

  • Optimized advertising uses AI to make decisions based on the full range of data available — including unstructured data such as sentiment and mood. For example, marketers at IBM teamed up with MediaMath to activate true AI-driven programmatic marketing to extract predictive signals from exposure to large amounts of data.
  • Hyundai recently used artificial intelligence to select which social media influencers’ to work with. The AI technology chose the best influencer’s that matched best with the car brand from 20K different online personalities.  Early results from the initiative showed nearly 100% positive sentiment from the audience and generated over 15 million total impressions.
  • Putting the Person in Personalization: marketers can leverage AI technology to create highly personalized messaging that goes beyond targeting with the user’s first name.
  • Using AI, marketers can predict which message is most likely to be effective based on a customer’s profile and their past engagement. This insight will allow them to determine if they should send a webinar invite or white paper, offer a discount or an invite to an event to that customer.

Here at Just Media, we are already using AI to optimize campaigns with programmatic executions. As an agency, we will continue to be forward thinking, testing new technologies and integrate AI in our tech tools to allow us to be able to drive better overall performance for our clients.  Learning which AI technologies to integrate will allows us to optimize in real time and focus our efforts on what matters most — being strategic experts to drive results for our clients.

Levering AI will allow us as marketers to be more efficient, effective and provide scale on campaign operations and executions that will help us deliver on our client services.  AI will certainly continue to transform the advertising industry, as there are many marketing functions that are already being automated by AI. Any job that consists largely of repetitive tasks can be automated by AI that excel at analyzing big data, recommendations and predictions.

With all of these advances in technology and AI, MARKETERS DO NOT HAVE TO WORRY — there will always be a need for human insights behind the machine technology.  At the end of the day, it is the marketers who are the experts at making the human connection between brands. Leveraging AI will enable to free up our time that would have spent our tedious spreadsheets and repetitive aspects our jobs as marketers.

What do marketers need to do to prepare themselves and get ready for the future of AI?

  1. Experiment with artificial intelligence: There are already a lot of tools available to try and many providers that offer free trials. For Example, Google Analytics reporting offers PaveAI that can automate your report.  With this tool, marrketers can be more efficient with their time and be able to provide additional insights on top of reporting that put together for our clients. The final product will provide hard data and real insight in a way only a human-machine team can.
  1. Be curious and learn the fundamentals of AI: Now is a great time to develop our technical acumen and focus on the human qualities that set us apart from machines. AI is still in its infancy so we can learn about some of the technology’s fundamental concepts, understanding the theory behind AI technologies to better position us to identify how AI will affect our job.
  1. Be a critical thinker, creative and a thoughtful analyst: No matter how advanced AI becomes, there will still be a lot of subjectivity that makes it hard for AI to completely replace humans in the office. AI assistants cannot do the job of communicating, collaborating, synthesizing, and making decisions the way a human can.

We as marketers are working in very fast paced environments and many of us would welcome a helping hand to assist with tackling our lengthy to do lists — even if that hand is a robotic one. With better technology and smarter data that AI can provide, marketers would get some much needed assistance with the more tedious and error-prone tasks of their everyday responsibilities. Marketers would able to dedicate more time to focus on the key marketing message and overall customer experience to provide better overall campaign performance.

 

 


T I Z I A N A   R I Z Z O
Senior Media Account Manager

 

 

Sources:
KQED Podcast: https://www.npr.org/2018/03/15/594073235/the-evolution-of-artificial-intelligence|
Constellation Reseach:https://www.constellationr.com/research/constellation-research-2018-artificial-intelligence-study-0
HBR: https://hbr.org/2018/05/how-marketers-can-start-integrating-ai-in-their-work
IBM Watson Advertising: https://watsonadvertising.ibm.com/solution/technology/
Business Insider: https://www.businessinsider.com/ai-marketing-report-2018-3

 

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Global Digital Marketing Agency Just Media Launches New Content Creation Hub, Adds Key Executives & Creative Talent https://www.justmarketingaustin.com/2018/11/global-digital-marketing-agency-just-media-launches-new-content-creation-hub-adds-key-executives-creative-talent/ https://www.justmarketingaustin.com/2018/11/global-digital-marketing-agency-just-media-launches-new-content-creation-hub-adds-key-executives-creative-talent/#respond Thu, 01 Nov 2018 18:26:05 +0000 http://www.justmedia.com/?p=5167 With this new Content Creation Hub, the Agency will be able to provide aligned content solutions that will turbo charge media performance for clients SAN FRANCISCO BAY AREA (November 1, 2018) – Just Media, Inc., an innovative global digital marketing services agency, is excited to announce the launch of a new content creation hub focused Read More >

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With this new Content Creation Hub, the Agency will be able to provide aligned content solutions that will turbo charge media performance for clients

SAN FRANCISCO BAY AREA (November 1, 2018) – Just Media, Inc., an innovative global digital marketing services agency, is excited to announce the launch of a new content creation hub focused on aligning content with media to boost performance.  Daniel Lorenze has joined the agency of Head of Content Creation, partnered with Elizabeth Dawson as Creative Director, to establish this new service in-house. Both are highly awarded, lauded by their clients and have the added benefit of working together at other agencies for the past eight years.

This content creation hub will be fueled by a dedicated creative team that will leverage technology to deliver quick turnaround, high quality, low cost creative content. This fresh approach to generating creative content aims to be more flexible, nimble, and effective, without compromising quality. With these dynamic creative additions, the agency will further drive its mission of driving growth of brands and people in the age of technology.  In the first month of initiating this strategy Just Media is already delivering expanded creative content services to four of its media clients. This is Just the beginning.

Daniel is a highly talented creative with over 15+ experience — most recently an 8-year tenure at Havas San Francisco. He brings a unique background that combines design and creative direction with a fine art photography education and deep content studio experience.  During his time at Havas, Daniel built out the agency’s content creation studio – pioneering a new mindset about about creating relevant, cost effective, high quality creative that can be executed quickly. He was one of the three key creatives who developed award winning work for Citrix. Daniel has vast experience working on a wide range of categories including technology, food & wine, consumer products, pharmaceutical, and socially minded. Notable clients include: Applied Materials, Freescale Semiconductor, Citrix, Seagate Technology, Genentech, BioMarin, Sutter Health, Sony Playstation (Twisted Metal, and PS Vita), Stainmaster Carpets, Krusteaz, Buckwild, and Tria Beauty.

Elizabeth’s career has been marked by great success in the UK, Canada, and the United States. She is a true star, having won most of the industry’s major creative awards and having become a Creative Director at 24. During her time in the advertising industry, Elizabeth has developed successful campaigns for technology clients including Citrix, Seagate Technology, Symantec, Freescale Semiconductor, Applied Materials, and Swisscom. Elizabeth has also created award-winning work for the likes of Coca-Cola, IKEA, eBay, Visa, HSBC, PayPal, Cathay Pacific, Century 21, and Miller Brewing.

“The arrival of Elizabeth and Daniel truly marks a milestone event here at Just Media. We are excited to add award winning creative talent such as Elizabeth and Daniel to help launch the new Content Creation Hub,” said Brandon Friesen, agency CEO. “With a name like Just Media, our goal is not to become a traditional creative shop. Our clients are demanding a new approach. With these experienced additions, we can now orchestrate creative content that boosts media activation based on the hyper-targeting available in the market today. By using data and audience intelligence to align creative content with media, we can ultimately provide better-performing solutions for our clients.”

To further help support the agency’s financial growth and profitability, Joe Parente has joined the team as Chief Financial Officer. Joe will oversee the agency’s finances, corporate development, financial planning and analysis and accounting to support the continued growth of Just Media.

Joe brings with him more than 20 years of experience and an extensive background in driving financial excellence in the advertising industry and public sector. He possesses expertise in financial planning, organizing projects, exemplary leadership skills with deep expertise of financial operations in the advertising industry. Prior to joining Just Media, Joe was the Chief Financial Officer at Hero Digital and Director of Finance, NA & APAC at Essence. Joe has vast experience in developing financial teams and structures from the ground up. Before diving into the advertising industry, Joe was managing finances for clients in the public sector at Shea Labagh Dobberstein.

“We are thrilled to have someone with Joe’s experience join the agency in the role of CFO to help drive Just Media’s continued financial growth and profitability,” said Brandon Friesen, agency CEO. “Joe’s extensive financial background, proven leadership skills, dedication to transparency and integrity will help contribute to Just Media’s continued momentum.”

ABOUT JUST MEDIA: Just Media is an innovative Media and Marketing Services agency that was built from the ground up to ensure cohesive and integrated media perspectives. At Just Media, we dedicate ourselves to go above and beyond for our clients by providing innovation that serves a purpose. We create growth for brands and people in the age of technology. We believe media performs at its optimal best when it is completely in sync with the content populating it. With this in mind, we launched a content creation hub which will deliver on this philosophy of boosting media performance. We invest in innovation by investing in our people. It is our team of media experts and our passion that really sets us apart. We operate under the assumption that leading with values is good for business and the world around us. We are Just.

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How Native Can Be Utilized for All Stages of Your Marketing Funnel https://www.justmarketingaustin.com/2018/08/leveraging-native-in-all-stages-of-your-marketing-funnel/ https://www.justmarketingaustin.com/2018/08/leveraging-native-in-all-stages-of-your-marketing-funnel/#respond Mon, 20 Aug 2018 21:54:47 +0000 http://www.justmedia.com/?p=5115 There are opinions as to whether or not Native should be on a media plan depending on the overall KPIs of the campaign. Some advertisers will utilize Native for awareness-driven campaigns but Native also works wonders when driving traffic to a company’s site or even helping with a bottom-funnel goal like leads. If you’ve run Read More >

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There are opinions as to whether or not Native should be on a media plan depending on the overall KPIs of the campaign. Some advertisers will utilize Native for awareness-driven campaigns but Native also works wonders when driving traffic to a company’s site or even helping with a bottom-funnel goal like leads. If you’ve run with native already, you know that it outperforms in comparison to banner ads because it blends in so well with content that customers are already consuming. Sometimes all it takes is tweaking three of the key components to your native strategy: headlines, content, and the destination of your content.

HEADLINES

Arguably the only reason users click on your article. Be informative but give incentive for someone to actually click! Most native platforms will let you write 5-10+ headlines so you’re giving a good variety of options to catch someone’s eye (some media partners will actually write all headlines and optimize towards the best performers).

If your campaign is more awareness-focused, try asking a question to peak their interest: “Is your company using this service to save X amount of dollars per year?” Or if you’re looking to drive conversions, try a more direct approach that mentions what needs to be done to “learn more.” Remember to not be too sales-y; someone can tell the difference between an article about new iPhone features and how someone “made millions off of a new software.” You’re also able to run on a white list so your ad is contextually aligned, which is even more effective at hitting your audience because users assume they’re still reading publication’s articles.

CONTENT

Provide variety with multiple pieces of content. The more content you are promoting, the better chances your target will be interested. If you have an article that mentions “3 reasons to update so-and-so software” and your target already knows why they should, then why would they click your article? Maybe a review by a leader in your field or a stance on why your service is better than the competition will generate enough interest to click your ad.

You can tell if your content is effective by checking out the average time users spend on your article or how your brand impressions are doing for search. It might be worth creating a content calendar to prevent creative fatigue; you can tell when this is occurring by a decreasing CTR or average time on site. Call-to-Actions can be placed on your article as well if your main goal is conversions but it’s very rare that users ever click on these; a better option would be to site retarget users who land on your article page so you’re staying fresh in your target’s mind after reading your article.

DESTINATION

Okay, someone has seen your native ad on CNN, is interested, and wants to click, so where do you send them? The common answer is the blog article hosted on your company’s site, but if your campaign is conversion focused, why not try sending them to an informative landing page with a lead form? If your headline is direct and informative enough, users might expect this outcome and will be interested in this final step.

Another option is to host your content somewhere else. Most publishers have options to host content on their site via a custom landing page; some people are more likely to consume your content and consider your offering when it’s being hosted on one of their favorite websites. This is also true with having an influencer promote your content on their social channels or personal blog page; it gives the reader a sense of trust when someone they admire might also support your product. There are even native partners who will create a custom landing page that camouflages itself as publisher content and hosts the content on hundreds of sites, so you won’t have to pick just one publisher (and can cast a wider net!).

There are other components that go into a native strategy, such as images and targeting, but headlines, content, and the destinations can deliver so many different results to hit your company’s goals. Why not test out some additional headlines or drive users to your landing page vs. a blog article?

Worst-case scenario: you’ve learned what doesn’t work 😊

Best-case scenario: better performance and achieved campaign goals 😊

 


B R A N D O N   P A R R Y
Senior Media Account Manager

 

 

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THE AVERAGE TECH STACK IS ANYTHING BUT AVERAGE https://www.justmarketingaustin.com/2018/07/tech-stack/ https://www.justmarketingaustin.com/2018/07/tech-stack/#respond Tue, 31 Jul 2018 18:06:14 +0000 http://www.justmedia.com/?p=5102 What is a Tech Stack? Tech Stack Definition: a technology stack is a set of components or layers in a software offering that provides broad functionality. MarTech Stack Definition:  A MarTech (marketing technology) stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Tech Stacks are typically very complex Read More >

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What is a Tech Stack?

Tech Stack Definition: a technology stack is a set of components or layers in a software offering that provides broad functionality.

MarTech Stack Definition:  A MarTech (marketing technology) stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities.

Tech Stacks are typically very complex and intricate, but one thing marketers can agree on is that depending on the organization, tech stacks can be beautiful and sophisticated, or ugly and convoluted. So, what goes into implementing a successful stack?

There was an interesting contest called that awarded the top four organizations with the “best” tech stack. The winners received a “Stackie” award.

In order for an organization to participate (and win), each organization had to submit a single slide diagram of their marketing technology stack – THAT MADE SENSE to them, and to anyone reviewing. Considering the average tech company utilizes 20+ technology products, you can imagine the challenge of displaying these in an organized fashion.

Coming from the agency side, we typically interact with 3-5 client-side products (max), so it was definitely eye opening to see that the average tech stack is indeed, anything but average. With 20+ technology products being employed by marketers, there are a lot of questions that arise. One user summed it up best in two questions:

1.) How effectively are all these tools actually used? It’s one thing to have the application installed, it’s an entirely different thing to actually maximize benefit and usage from them.

2.) How in the world do companies with so many tools maintain/manage them? There is no way they can have a system administrator for each tool in their stack, can they? I realize some tools don’t require much to maintain, but a lot of these tools do (e.g. SFDC).

In terms of my main question: Do the products all talk to each other or integrate with each other? I know that some do, which is a key consideration for some of Just Media’s clients when evaluating a new product prior to implementation, but what about the products that don’t? Does this just further add to the hellacious task of manually using yet another tool?

I can only image the complexity of having to manage multiple systems, and while I found these tech stacks a bit overwhelming, they really gave me a greater understanding of what goes into running a successful marketing operation. More so, it increased my respect level for our clients – the marketers that are tasked with understanding each product and making them work for their unique organizational needs. It seems like quite the undertaking, and is anything but simple.

As the author stated in one scenario “It’s fascinating to see which components have the most “wires” connected to them. You get a sense of which components are effectively platforms based on their degree of inter-connectivity. The fact that there’s not simply one platform at the heart of this is evidence of these maturing multi-platform architectures…all working together.”

What types of products are typical?

While any need can be met with dozens of similar/competitive tools, there are some basic technology needs for each organization based on different marketing functions, regardless of the vendor/provide/product they select. Some examples are:

  1. Website Analytics + Insights
  2. Sales Enablement
  3. Sales Activity & Automation
  4. Lead Management
  5. Content Management
  6. Data Management
  7. Prospecting
  8. CRM
  9. Marketing Automation
  10. Landing Page Management
  11. Account Based Marketing Analytics
  12. Blog Management
  13. Internal Collaboration & Productivity
  14. Inbound Marketing
  15. Social Management
  16. Data Storage
  17. Data Visualization
  18. Marketing Attribution/Forecasting

The list goes on and on, all aimed at helping marketers produce a better workflow.

Click here to see some of the entries and winners for 2018.

Cheers,

 


N Y L A   M U R P H Y
Associate Media Director

 

 

Source

https://chiefmartec.com/2018/04/54-marketing-stacks-stackies-2018-marketing-tech-stack-awards/

 

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From AdWords to “Google Ads”: Everything You Need To Know https://www.justmarketingaustin.com/2018/07/adwords-becomes-google-ads-what-you-need-to-know/ https://www.justmarketingaustin.com/2018/07/adwords-becomes-google-ads-what-you-need-to-know/#respond Fri, 20 Jul 2018 18:29:16 +0000 http://www.justmedia.com/?p=5090 What Google recently announced the name of Google AdWords will change to “Google Ads”. According to Google, we should see the change hit our accounts on July 24th. At a recent keynote event, Google elaborated on the change and what new products/features we can expect this year. Why With Google search, YouTube, Gmail, and GDN Read More >

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What
Google recently announced the name of Google AdWords will change to “Google Ads”. According to Google, we should see the change hit our accounts on July 24th. At a recent keynote event, Google elaborated on the change and what new products/features we can expect this year.

Why
With Google search, YouTube, Gmail, and GDN all living under the AdWords roof, it was time for a name that represented all of them. This change tackles a perception and semantics issue that many advertising professionals have faced for a while. Looking forward, as Google takes on more methods and ad formats, “Google Ads” provides a tent large enough for everything, whereas “AdWords” would have become increasingly misleading over time. It’s not uncommon for even some marketing professionals to be surprised when they realize that things like YouTube, Gmail, and the Google Display Network are accessed through AdWords – a platform that sounds well, like a search platform.

Because the AdWords title contains “words”, this inadvertently positioned the non-search products as an afterthought. “Google Ads” aims to change this stigma and broaden how we choose to spend our advertising dollars.

How will this affect my campaigns
Generally speaking – it won’t. The AdWords logo you see in the UI will become the Google Ads logo, but it doesn’t look like there will be any change in functionality.

What Does This Mean For The Future?

Emphasis On Accessibility
In addition to a more accessible platform title, Google announced at their July keynote, responsive search ads – a more accessible way to test ad copy messaging. These ads work on the same premise as responsive display ads. You give Google the elements to create an ad and they experiment with these elements to discover what works. Google is incentivizing advertisers to try this format by offering an additional 30 character headline, and up to two 90 character description lines. After testing this format in beta for a few weeks at Just Media, we’ve seen positive results.

With their sights set on attracting more small businesses, Google also announced a new campaign type called “Smart Campaigns”. Google claims that a small business could potentially set up this campaign type in a matter of minutes. Just about every aspect of a “smart campaign” is built and managed by machine learning, from ad copy creation to bidding. Only a few inputs, including goals, are required.

SEM Job Descriptions Keep Evolving
If you’ve worked in paid search for a while, it’s probably occurred to you that the definition of your job changes as quickly as Google can add features and formats to its platform. Over time search marketers have also become experts in display, email, and video simply because Google added these things to its platform. This expansion has only accelerated in recent years, and with a broader platform name to operate under, Google is confirming that growth in its product line and our skill sets will continue.

Improvements To Attribution
At their recent keynote, Google announced the availability of cross device reporting in Google Analytics. While this doesn’t sound terribly exciting, it evoked one of the biggest cheers from the audience. Google has always made attribution a top priority because it proves the effectiveness of their products, which increases ad spend. “Google Ads” signals that Google wants to see more revenue from non-search products, and that all their products will operate effectively when used together. To push this agenda forward, expanding attribution capabilities within the Google ecosystem seems like a natural next step.

Demotion Of “Words”
Google has been chipping away at the power of keywords for a while. Look no further than the dilution of match types and the introduction of Dynamic Search Ads. The recent removal of “Words” from the platform title hammers this idea home. It’s easy to see how “Google Ads” foreshadows a not too distant future where search ads are served without keyword targeting.

 

B L A K E  B E L D E N
Search Marketing Specialist

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Getting Your Foot in the door: Best practices for the Pre-Nurture Nurture https://www.justmarketingaustin.com/2018/07/getting-your-foot-in-the-door-best-practices-for-the-pre-nurture-nurture/ https://www.justmarketingaustin.com/2018/07/getting-your-foot-in-the-door-best-practices-for-the-pre-nurture-nurture/#respond Tue, 17 Jul 2018 19:47:36 +0000 http://www.justmedia.com/?p=5075 The creative message and associated call to action in B2C advertising is pretty clear. Kellogg’s asks you to buy this box of cereal. Netflix requests you to sign up for a free 30-day trial. Capital One wants me to learn more about their credit card. The path from point A to point B is 100% Read More >

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The creative message and associated call to action in B2C advertising is pretty clear. Kellogg’s asks you to buy this box of cereal. Netflix requests you to sign up for a free 30-day trial. Capital One wants me to learn more about their credit card.

The path from point A to point B is 100% black and white. In B2B advertising, it is less clear. A CTA of “buy this and buy it now” is not going to work.

B2B companies have products and services usually requiring an investment of thousands of dollars, months of implementation time and a team of people to buy in and support it. Hitting them over the head from the get go is not necessarily the best course of action. To sell to prospects: you need to foster a relationship first, you need to be that prospect’s friend, you need to create and keep their trust and confidence. Then when the time comes they will be more likely to look to you as their only option to go to.

Here are some steps to help refine your communication strategies, in your marketing programs, with prospects in the “Pre-Nurture Nurture” stage. Thus, when your marketing program captures a prospect that prospect is already primed to take that next step in the journey with you.

  • Step 1: Highlight how you can help them. What prospects want to know is how you are going to help them. How are you going to save their organization money? How are you going to solve a big problem they have or fill the hole in a need they have?
  • Step 2: Stop patting yourself on the back. Take the time to focus on your prospect and limit the amount of time you talk about how wonderful your company is. Focus on providing them information that they need and, as I mentioned in step 1, how you can help them.
  • Step 3: Segment message by job function. IT departments can be very splintered when you begin looking at day to day tasks by seniority and function. The IT manager who has 2 years experience needs is going to have very different needs from the CIO. It would be wise to create content for each group to ensure you are delivering the most appropriate and helpful content possible.
  • Step 4: Don’t get too hung up on the tactic. Paid social, search, content syndication, webinars, display- all of these are tactics which can be used to get your message out to your audience. Some are going to work better than others. But the keys is making sure that you are getting the correct message out at the correct time.

B2B marketing is a marathon not a sprint. A prospect who is cold today could be hot tomorrow as an organization’s needs and priorities change. The trick is to be the first one a prospect thinks about when they become hot. To do this, you must take the steps I have listed out above and deliver to your prospects not what you think they want but what they need. Babette Ten Haken in Netline’s “9 Experts on Rethinking Demand Generation” Mighty Guide states that “It’s up to good marketers and sellers to discover the issues important to decision makers and address them early and often.” If you can do that you have won half the battle of nurturing prospects on their way to becoming your customer.

J A Y  B A R D E N
Associate Media Director

 

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Programmatic Pioneers: The State of Programmatic https://www.justmarketingaustin.com/2018/06/programmatic-pioneers-the-state-of-programmatic/ https://www.justmarketingaustin.com/2018/06/programmatic-pioneers-the-state-of-programmatic/#respond Wed, 06 Jun 2018 12:31:00 +0000 http://www.justmedia.com/?p=5044 Programmatic advertising has grown quickly in the digital marketing space over the past few years. eMarketer estimates that programmatic display ad spend will reach $33 billion this year and will hit $46 billion in 2019. The promise of programmatic is that it makes advertising more targeted and relevant, therefore making media buying more efficient. Using Read More >

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Programmatic advertising has grown quickly in the digital marketing space over the past few years. eMarketer estimates that programmatic display ad spend will reach $33 billion this year and will hit $46 billion in 2019.

The promise of programmatic is that it makes advertising more targeted and relevant, therefore making media buying more efficient. Using technology and data to automate media buying, makes it easier for a brand to reach its target audience with relevant and personalized messaging.

By partnering with a knowledgeable programmatic advertising agency like Just Media, brands can maintain better control over their ad spend and performance with fewer resources, ultimately leading to better efficiency. Below are a few differentiators that allow us to continue being programmatic pioneers in the industry.

Media Agnostic

As an advertiser, you have the right to ask whether your agency partner will work only in your best interest and provide agnostic view of partners and supply sources. As an agency that guides advertisers in the media buying process, Just Media is dedicated to maximizing our advertiser’s goals. We take an unbiased approach towards our partnered DSPs and inventory sources. Our advertisers have full control over If there’s a supply source they’d prefer to buy or not to buy from. Just Media partners with several DSPs which has proven advantageous for brands that want to reach their audience through a mix of strategies that support upper to lower funnel reach.  Driving great results is both the point of and the proof of being media agnostic.

Emerging Ad Formats 

Advertisers continue looking for a way to set themselves apart from the pack. And the ever-evolving programmatic marketing landscape allows plenty of opportunities for personalization as well as creating a positive and memorable brand experience. The ubiquity of smart connected devices from smart cars to TVs and speakers has sparked a number of marketing opportunities from emerging ad formats within audio, podcasts, and Connected TV.

As a small but nimble agency, we’ve already seen success with programmatic Digital Out of Home (DOOH), which aims to target commuters via screens in elevators, billboards, or taxis.  This has created yet another opportunity for audience extension and cross-device targeting. In DOOH, buyers follow the movement patterns of aggregate groups of people along their daily routines to target a mass audience.  Because of this, mobile location data is critical for planning, targeting and measurement in DOOH.  Digital out-of-home is projected to grow almost 12% in spend by 2020 – faster than any other traditional media.

AI within Real-Time Optimization

Real-Time Optimization is becoming an important component for the success of any programmatic advertising campaign.

It allows advertisers to refine targeting and buying strategies to achieve stronger performance. In the world of Real-Time Bidding (RTB), Real-Time Optimization (RTO) is the key differentiator between good results and outstanding performance.

The automated systems which provide Real-Time Optimization involve Artificial Intelligence (AI) and massive amount of data processing to configure the most agile tactics for bidding. At Just Media, we recognize that a live advertising campaign requires constant attention. We partner with AI engines which seamlessly automate the RTO process, making it possible for our media buys to react in real time to the tiniest changes of a campaign’s performance.  Making informative decisions in a matter of swift seconds, is the core function of AI engines. They help unravel the path to conversion and choose the correct person to target, the most appropriate price of the bid, and the most relevant time to place the offer with precision and speed; far outreaching human capabilities. This is an immensely helpful piece of information for any advertising campaign since RTO allows the much-needed ongoing evaluation of consumer data, market behavior and bidding metrics to empower the campaign’s progress.

As we move into the second decade of programmatic, the way we leverage big data and AI will remain the foundation of success.  Emerging ad formats will continue to rise and allow advertisers to test results as compared to mobile or display. The brands that win will go beyond cost efficiency to focus on leveraging their data to tell relevant stories to their customers. Ultimately, a better customer experience is something every marketer should be focused on in a constantly connected world.

 

 

S A M I R A  J U D E H – G O N Z A L E Z
Programmatic Director

 

References:

http://mandmglobal.com/how-to-choose-a-media-agnostic-demand-side-platform/

4 Things Media Agencies Can Do to Thrive in the Programmatic Age

 

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The Future of Personalized Advertising https://www.justmarketingaustin.com/2018/05/future-personalized-advertising/ https://www.justmarketingaustin.com/2018/05/future-personalized-advertising/#respond Tue, 29 May 2018 19:41:47 +0000 http://www.justmedia.com/?p=5026 Traditional radio continues to dominate ad spend market share in the US. But there are a number of reasons to put streaming audio and podcast on top of your media consideration. The 2018 Infinite Dial study from Edison Research and Triton Digital shows a steady growth in online audio, reaching 64% or 180 million Americans ages Read More >

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Traditional radio continues to dominate ad spend market share in the US. But there are a number of reasons to put streaming audio and podcast on top of your media consideration. The 2018 Infinite Dial study from Edison Research and Triton Digital shows a steady growth in online audio, reaching 64% or 180 million Americans ages 12+. Meanwhile 26% of Americans ages 12+ have also listened to a podcast every month, at an average of 7 podcasts per week. Early adopters continue to move toward on demand audio and video consumption and leading tech innovators have begun placing their stakes in these emerging markets, providing compelling evidence that this trend is unlikely to pace down.

But advertisers have been somewhat averse to jumping on the bandwagon, and rightfully so. Targeting and measurement were still in its relative infancy, so it is no surprise that advertisers have approached these opportunities with caution. Advertisers will be happy to know that latest innovations have enabled for more sophisticated segmentation, targeting and measurement across streaming audio and podcasts. Perhaps more importantly, these opportunities are now all available programmatically, allowing advertiser better control to test its potential.

So how much has really changed and why should advertisers consider leveraging these opportunities to serve their campaign objective?

Streaming Audio

The prevalence of smart connected devices – phones, cars and speakers, have opened up new ways of reaching audiences with fresh new ad formats. Advertisers can now leverage programmatic audio opportunities through top audio brands such Pandora, Spotify and iHeartRadio. And unlike terrestrial radio, streaming audio allows advertisers to target more granularity, and filter audience segments via demographic, location, device, music genre and keywords used in user-generated playlists. Running these placements programmatically also enable marketers to fine tune its delivery through third party data layer. With products like Pandora’s Contextual audio and Dynamic Audio, advertisers are able to serve personalized and contextually relevant ads to individual listeners in real time.

A study of audio campaigns conducted by Spotify estimated an average of 60% lift in ad recall across 12 verticals. This comes as no surprise given that the audience is already in a positive and emotionally engaging environment, so they are likely to connect and ultimately have better recollection of the brand. Audio ads are also played one at a time, unlike display ads that runs in a sea of other ad placements where it is easy to be banner blind.  And, if there is some lingering apprehension on measurement and attribution, brands would be happy to learn that Adobe recently launched a new audio analytics tool in its Analytics Cloud. This tool provides publishers much more visibility on the listener journey – where the listeners are coming from, when they leave and where they go when they leave. The Analytics Cloud also offers AI tools that can detect anomalies like excessive buffering that may be impacting the listener’s experience.

Podcasts

Similar to streaming audio, podcast listening is an immersive experience. While average CPMs can be up to 3 times higher than banner ads, a large majority of podcast listeners remained engaged and listened to most or all of the podcast. Edison Research reports that 80% of podcast listeners had this level of engagement, while Apple reports this percentage a little higher at 85%. We can reasonably infer that advertisers have a much more meaningful opportunity to make a personalized and impactful ad interaction through podcast audio ads. And like streaming audio, targeting opportunities have also evolved, allowing advertisers to match consumer purchase behavior to podcast audiences.

Aside from the steady increase in podcast consumption trends, recent acquisitions made by major tech companies in the space are signaling more expansive opportunities for podcasts on the horizon. For instance, Google acquired 60db, a podcasting app that delivers personalized short-form audio stories to listeners.  Late last year, Apple acquired a podcast search start up called Pop Up Archive as well as Swell, an iOS app described as “Pandora-for-talk-radio, a platform that enables users to search and organize spoken audio files. With two of the biggest players in the tech space allocating resources to improve or add functionality to podcasting, it is only a matter of time before more of its potential is realized. And with greater functionality, increased and better content, podcasts reach may soon reach a similar audience scale as streaming audio.

Susan Panico, SVP of Strategic Solutions at Pandora sums up the potential in audio marketing.

“Out of all the senses, the human brain processes sound the fastest — 200,000 times faster than any other sense, to be exact. Once a sound, beat or rhythm is heard, your other senses are activated, your imagination is unleashed, and you’re automatically participating in the story. Creating a “theater of the mind” can bring a brand’s advertisement to life before a listeners’ eyes, instantly creating that emotional connection a brand is looking to make.”

There is a great potential to make a personal connection with consumers and amplify the brand in an environment that inspires thought and imagination. With improved targeting, tracking and an evolving standardization of measurement, it’s time for brands to take the leap into the future of personalized advertising.

 

 

R A Q U E L   R E C I O
Media Platforms Specialist

 

 

Resources:

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Edison Research. “The Infinite Dial 2018.” 8 March 2018,  www.edisonresearch.com/infinite-dial-2018/

Ginny, Marvin. ” Spotify Launches self-serve platform for audio ad campaigns.” Martechtoday, 26 September, 2017, www.martechtoday.com/spotify-launches-self-serve-platform-audio-ad-campaigns-204594

Kaplan, David. “Pandora Pitches ‘Audio Context’: Why Your Ad Recall Is Higher When You’re Eating.” Geomarketing, 7 March 2018. www.geomarketing.com/pandora-pitches-audio-context-why-your-ad-recall-is-higher-when-youre-eating

Spotify for Brands Insights. “Get your brands heard with a 60% lift in ad recall.” www.spotifyforbrands.com/nl-NL/insights/get-your-brand-heard-with-a-60-lift-in-ad-recall/

Donnelly, Grace. “How Adobe’s New Audio Analytics Tool Will Help Pandora, Spotify, and Audible Better Advertise to Gen Z, Millennials.” Fortune, 28 March 2018. www.fortune.com/2018/03/28/adobe-audio-analytics-pandora-spotify-gen-z/

Locker, Melissa. “Apple’s new purchase could give it an edge in the podcast world.” Fast Company, 5 December, 2017. www.fastcompany.com/40504045/apples-new-purchase-could-give-it-an-edge-in-the-podcast-world

Smith, Jake. “Apple acquires podcast search engine Pop Up Archive,” 5 December, 2017. www.zdnet.com/article/apple-acquires-podcast-search-startup-pop-up-archive/

 

 

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